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2014创造共享价值论坛:企业回归社会核心

发布日期:2014-10-14 15:01

2014创造共享价值论坛:企业回归社会核心

2014年10月9日        

共享价值:企业必须关注为股东和社会创造长期价值。

企业必须拒绝短期思维,而应当放眼长远,同时为股东和社会创造长期价值。这是雀巢集团首席执行官保罗ˑ薄凯在公司的年度创造共享价值论坛上的发言。

“全球债务危机从诸多方面来讲,是一场价值危机。”薄凯在位于瑞士洛桑的雀巢全球研究中心表示。

薄凯谈到,将整体性思维、长期目标、清晰有力价值观回归,以尊重为基础相结合是前行的唯一方向。

本年度论坛由联合国贸易和发展会议(UNCTAD)联合承办,论坛关注如何在行业所运营社区为企业创建新角色。瑞士联邦政府主席迪迪尔·布尔克哈尔德(Didier Burkhalter)出席了论坛。

“有太多企业与个人受到诱惑或迫于压力,选择达成短期利己主义的目标;有一种大趋势是从‘现在的我’角度思考,而不是‘明天的我们’。”薄凯谈到。

“领袖们应当通过回归企业的基本角色来体现尊重——从长期角度为社会创造价值。”

加速发展

二十多名来自政府、学术界、公民社会团体及企业的全球顶级专家代表,与上百人云集本次论坛,共同探讨如何加速可持续发展,关注营养、水资源与农业社区发展关键领域。

雀巢相信,公司要获得长期成功,必须同时为股东和社会创造价值。

雀巢公布集团创造共享价值奖得主为非洲蜂蜜关爱(Honey Care Africa)。这家东非公平贸易蜂蜜公司与南苏丹35000名农户协作,成为奖项赢家。

价值50万瑞士法郎的奖励将授予该赢家和两位亚军,旨在鼓励为当地社区创造价值、解决营养、水资源或农业发展方面问题的创新企业。

来自非洲蜂蜜关爱的Madison Ayer一直致力于帮助农户成为商业养蜂人,他对本次获奖表示非常高兴。

“创造共享价值奖是对我们的团队、农户以及非洲客户辛勤工作与热忱的巨大认可。更令人兴奋的是,我们有机会与雀巢建立长期合作关系,充分应用我们的可持续本地供应链优势,结合雀巢的优质全球资源以及专业能力。”

关注水资源

谈到水资源这一话题,雀巢集团董事长包必达在论坛上讲话:“我们认为,到2025年前,所有人都应该喝到不仅仅是水质得到改善的、而是真正安全的饮用水。”他补充道,我们的目标需要加快进程,即:每年为增加至少1.2亿人提供卫生质量加强的饮用水。

雀巢是红十字会与红新月会国际联合会(IFRC)的第一家企业伙伴,自2006年起建立合作,特别关注改善农业社区获得饮用水的情况。

论坛上,雀巢公布将持续长期合作,致力于在五年内为组织提供500万瑞郎的资金。

薄凯谈到,两方都从各自的专业能力中有所收获。

“我们已经从纯粹的慈善合作关系,转换为现有的创造共享价值模式。这对我们运营所在社区具有长远影响。”他说。

IFRC秘书长Elhadj As Sy说,该组织的员工和志愿者永远同社区站在一起,支援社区所面临的危机预防、应对和恢复等一系列人道主义挑战。

“我们在水源和卫生方面的工作是其中重要部分,我们很高兴能够与雀巢在这方面达成合作伙伴关系。安全的水源与卫生为更好的健康与生活质量提供了基础。”他表示。

通过合作,科特迪瓦可可社区有10万人现在可获得干净饮用水和使用卫生设施。

雀巢说,公司将把水源和卫生项目拓展到邻近的加纳,同时赞助IFRC的年度《全球灾害报告》。

 

Putting business back at the heart of society: 2014 Creating Shared Value Forum

Oct 9, 2014

SHARING VALUE: Business must focus on long-term value creation for shareholders and society.

Business must reject short-term thinking and focus instead on long-term value creation for shareholders and society at the same time, said Nestlé CEO Paul Bulcke at the company’s annual Creating Shared Value (CSV) Forum.

“The global debt crisis was, in many ways, a values crisis,” Mr Bulcke said, speaking from Nestlé’s global research centre in Lausanne, Switzerland.

Mr Bulcke said a combination of holistic thinking, long-term goals and a return to strong and clear values, based on respect, was the only way forward.

This year’s CSV Forum, held in the presence of the President of the Swiss Confederation Didier Burkhalter and co-organised by the United Nations Conference on Trade and Development (UNCTAD), focused on how to create a new role for industry, at the heart of the societies in which it operates.

 “Too many people and businesses had been seduced by or pressured into delivering on short-term egoistic targets and there was a general shift in thinking towards 'me-now' instead of 'us-tomorrow',” Mr Bulcke said.

“Leaders need to demonstrate their respect by going back to the basic role of business – value creation for society as a whole with a long-term perspective.”

Accelerating development

Over 20 leading international experts from government, academia, civil society and business joined hundreds of others at the Forum to discuss how to accelerate sustainable development, focusing on the key areas of nutrition, water and rural development.

Nestlé believes that for a company to be successful over the long term and create value for shareholders, it must create value for society.

Nestlé announced that Honey Care Africa, an East African fair trade honey firm working with 35,000 farmers in South Sudan, had won the company’s Creating Shared Value Prize.

The prize, an investment of CHF 500,000 shared between the winner and runners-up, rewards innovative businesses that create value for their communities by addressing issues of nutrition, water or rural development.

Madison Ayer, of Honey Care Africa, to help farmers become commercial beekeepers, said he was delighted with the win.

"The Creating Shared Value Prize is such a wonderful recognition of the hard work and passion of our team, farmers, and customers in Africa,” he said. “And what is even more exciting is the opportunity to build a long-term relationship with Nestlé, as we leverage our sustainable local supply chain with Nestlé’s global resources and expertise.”

Water focus

During the discussion on water, Nestlé's Chairman Peter Brabeck, told the Forum "We believe that there should be universal access to truly safe, not only improved, drinking water by 2025,” adding that the goal should be to accelerate the provision of access to improved sanitation to at least 120 million additional people per year.

Nestlé, the first corporate partner of the International Federation of Red Cross and Red Crescent Societies (IFRC), has been working with the organisation since 2006, with a particular focus on improving rural communities’ access to water.

At the event, Nestlé also announced the renewal of this long-standing collaboration, committing to contribute CHF 5 million over five years to the organisation.

Mr Bulcke said that both organisations had benefited from each other’s expertise.

“We have moved from a purely philanthropic relationship to one that embodies our CSV business model and results in a lasting difference for the communities that surround our operations,” he said.

The IFRC's Secretary General, Elhadj As Sy, said that the organisation’s staff and volunteers were always there on the side of communities in support of their response to humanitarian challenges across a continuum of crises prevention, response and recovery.

“Our work on water and sanitation is a key component of the continuum, and we are pleased to partner with Nestlé in that area. Safe access to water and sanitation provides a fertile ground for better health and quality of life,” he said.

Through the collaboration, 100,000 people in Cote d’Ivoire cocoa communities now have access to clean drinking water and sanitation facilities.

Nestlé said it would expand the water access and hygiene project to neighbouring Ghana as well as sponsoring the production of the IFRC's annual World Disaster Report.

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